TRAINING + DEVELOPMENT

VISUAL MERCHANDISING PROGRAMS, CONTENT AND EDUCATION TAILORED TO RETAIL EMPLOYEES

2017-PRESENT

VISUAL LEADERSHIP + DEVELOPMENT

THIS PROGRAM PROVIDES A PATHWAY FOR INTERNAL, RETAIL TALENT TO PURSUE VISUAL MERCHANDISING ROLES WITHIN NEW STORE, RELOCATION AND REMODEL PROJECTS; AND PROVIDES ENTRY INTO DEVELOPMENT CONVERSATIONS SUPPORTED BY REGIONAL VISUAL MANAGERS

DEVEOPMENT

PROGRAM OVERVIEW

Identify, coach + develop visual talent in the organization; to build bench of talent in support of VM projects and large format installs.

Pathway includes development, virtual/onsite support + VM execution curriculum:

Visual Team Leader Prep guide
Daily Huddle guide
REI 5P Product Processing guide
3rd Party Contractor - core task list guide
Photography best practice guide

Mentorship available upon request; includes individual development plan, career + portfolio coaching

VISUAL TEAM LEADER EXECUTION EXAMPLES FROM NEW STORE OPENINGS

TRAININGS

APPAREL MENU BAR DISPLAY EXECUTION

The training guide is formatted and paced as a measure twice - install once approach, to ensure employee efforts and time on high ladders is maximized and safe throughout the installation.

This display element is intended to showcase key product styles that make up an activity driven closet. Located on the feature walls in apparel, this display can be found in New Store and key Legacy store formats.

This work connects to a partnership with Retail Operations, to ensure product displayed is moved out of inventory and only refreshed 3-4 times a year.

Apparel Menu

TRAINING

APPAREL 0.png

APPAREL 2.png

APPAREL 3.png

APPAREL 4.png

APPAREL 5.png

APPAREL 0.png

APPAREL 2.png

APPAREL 3.png

APPAREL 4.png

TRAINING USE + EXECUTION EXAMPLES: NEW STORE FORMATS

TRAINING USE + EXECUTION EXAMPLES: LEGACY STORE FORMATS

UPPER PERIMETER DISPLAY

This training guide is formatted and paced as a measure twice - install once approach, to ensure employee-executed display creation and time on a high ladder is maximized and safe throughout the installation.

This display element is intended to showcase evergreen brand stories and ground key feature walls. Product selection direction is provided, yet broad enough to co-exist with local artwork and imagery. This display can be found in New Store and key Legacy store formats.

This work connects to a partnership with Retail Operations, to ensure product displayed is moved out of inventory and only refreshed 3-4 times a year.

Upper Perimeter

TRAINING

UPPER P DISPLAY 1.png

UPPER P DISPLAY 2.png

UPPER P DISPLAY 3.png

UPPER P DISPLAY 4.png

UPPER P DISPLAY 5.png

UPPER P DISPLAY 6.png

UPPER P DISPLAY 1.png

UPPER P DISPLAY 2.png

UPPER P DISPLAY 3.png

UPPER P DISPLAY 4.png

TRAINING USE + EXECUTION EXAMPLES: NEW STORE FORMATS

RUG PLACEMENT GUIDE

This training guide was created to empower all retail employees who support fixture and rug placement.

Content includes a translation and transfer of knowledge once only found in a small group of New store VM leaders to now offers all employees insight and the ability to achieve success through brand-right rug placement.

This guide is used in New Stores, Relocations + Remodels; as well as refresh efforts in older legacy store formats

Rug Placement