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PIGEON FORGE, TN

SUMMER 2020 NEW STORE OPENING

NEW STORE PROGRAM PROJECT MANAGEMENT
 
DEVELOPED + MANAGE VISUAL PROJECT MANAGER TRAINEE/MENTORSHIP PROGRAM 
WORKED VIRTUALLY TO MENTOR A+ SUPPORT ALL WORK EXECUTED BY TEAM ONSITE 
VISUAL MERCHANDISING EXECUTION, ADAPTATION + EDUCATION SPACE PLANNING, CONSULTATION + ONSITE ADAPTATIONS TALENT ACQUISITION + DEVELOPMENT X-DIVISIONAL PARTNERSHIPS
**STORE DESIGN, VM, CONSTRUCTION, RETAIL OPERATIONS + 3RD PARTY CONTRACTORS
Local Buy - Custom Wall_edited.jpg

PROJECT HIGHLIGHT: VIRTUAL LEADERSHIP + LOCAL DISTORTION

GATEWAY FORMAT NEW STORE

Gateway store, located at the base of the Smoky Mountains. 

 

First large scale VM project - managed 100% virtually through a curated team of on-site visual merchandising talent.   This project introduced new virtual tools developed to connect, lead and curate product + fixture placement. 

 

Custom directives generated collaboration with local buyers, merchandising, visual merchandising + store planning

LOCAL BUY

POP UP SHOP INSPIRED BY LOCAL MARKET

FIXTURE PLACEMENT, PRODUCT CURATION + FIXTURE MODIFICATION INFLUENCE

Hardgoods

HARDGOODS

CAMP COOK

Cookware table curated around the classics Smoky Mountain pancake breakfast. 

 

Paired with a custom Lodge brand assortment this table works to evoke a local's take on the Pigeon Forge/Gatlinburg outdoor cooking experience

Cookware Table

YETI ICE CHEST

VENDOR COLLABORATION

SOFTGOODS

COMMUNITY SPACE

Community Wall
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