EXPLORATION + EXECUTION
CONCEPT WORK
ENHANCED PRESENTATION: TECHNICAL GLOVES
2017-2019
CONCEPT + EXECUTION
MULTI-STORE APPLICATION
CONCEPT CREATION
COMMUNICATION +PROJECT MANAGEMENT
FIXTURE DESIGN/BUILD
VISUAL MERCHANDISING PLANNING + EXECUTION
RETAIL SALES REPORTING + EDUCATION
SPACE PLANNING + FUTURE CONSULTATION
Ideation
Evolve the current state of the in-store presentation and customer experience of technical winter gloves
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Research + Discovery: The most comprehensive shopping experience currently exists online, where gloves are shown in a 360 view adjacent to features and benefits that connect to varying price points.
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Proposal: Leverage the buying experience found in digital, to expand the physical experience by displaying product selections that increase access and invite an early relationship within the physical environment
DESIGNED TO MAKE YOU FEEL SOMETHING
Our experience in the outdoors thrives on our ability to use and protect our senses. Our sense of touch, how a product feels to the hand is critical when selecting and investing in a great pair of gloves.
How that glove makes you feel - as a protective piece of gear greatly impacts your experience.
Fixture Design: I created display fixtures using pipe bars and 1/2: floor flanges to mimic current fixture materials and invite customers to touch and personalize engagement with the gloves on display. Higher price point gloves are shown to demonstrate value through enhanced view of key features related to price point and brand specifications.
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THIS FIXTURE AND PRESENTATION IS DESIGNED TO WORK WITH ALL STORE FORAMTS, ASSORTMENT SIZES + FIXTURE PACKAGES
EXECUTION: FLAGSHIP ASSORTMENT
ANCHORAGE, AK
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EXECUTION: LARGE ASSORTMENT
WILLISTON, VT
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EXECUTION: SMALL ASSORTMENT
NORTHVILLE, MI
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