EXPLORATION + EXECUTION
CONCEPT WORK
SHOWROOMING: SEE IN STORE - BUY ONLINE
F/W 2021
SHOWROOM EXECUTION
CONCEPT STORE: CAMBRIDGE
CONCEPT CREATION, COMMUNICATION +PROJECT MANAGEMENT VISUAL MERCHANDISING COLLABORATION, EXECUTION, + EDUCATION PRODUCT + SPACE PLANNING, CONSULTATION + ONSITE ADAPTATIONS X-DIVISIONAL PARTNERSHIPS*[NEW STORE + GATEWAY STORE FORMATS]
Accountable for concept design, strategy communication, planning, divisional partnership and collaboration + onsite VM execution
Project planning includes collaboration with merchandising through showroom product selection; visual merchandising through product placement and positioning and digital/signage teams through signage creation and QR code connection to REI.com landing pages.
This project launched in Fall 2021 during the New store opening of a neighborhood concept store location. VM presentations are executed through the visual merchandising team onsite.
Training documentation was also provided to support associates through sales, service and assumed customer interaction scenarios.
PROPOSAL
Proposal: Increase visibility and product offering in the physical space to leverage the relationship between gear and apparel in connection with current VM and merchandising assortment strategies.
EXECUTION: CAMBRIDGE, MA
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S/S 2021
APPLICATION: FLOORSET TRANSLATION
EXERCISE
CONCEPT IDEATION + DESIGN FOCUSED ON INCREASING PRODUCT OFFERINGS IN SMALL + CUSTOM FORMAT STORES, TO ENHANCE THE CUSTOMER EXPERIENCE
Ideation
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Repurpose instore directives to follow show in store - buy online concept
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Curate + inform kit of parts, signage
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Consider in-store sales + service culture
X-DIV TEAM
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Partner with assortment analysis to understand ideal showroom categories; signage + digital teams to design + execute signage and QR code pathways to .com landing pages
SHOWROOM EXPLORATION: SHOW IN STORE - BUY ONLINE
