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EXPLORATION + EXECUTION 

CONCEPT WORK

PRODUCT POSITIONING: BRAND DIRECTIVES: TRANSLATED THROUGH THE LENS OF LOCAL

PIGEON FORGE, TN

2020

LOCAL PRODUCT POSITIONING
+STYLING 

LOCAL POSITIONING
X-DIVISIONAL TEAM FOCUSED ON TRANSLATING CURRENT VM + STORE EXPERIENCE PROGRAMS , FLOORSETS + PRODUCT ASSORTMENTS TO REFLECT AND MEET THE NEEDS OF THE LOCAL COMMUNITY [NEW STORE + GATEWAY STORE FORMATS]

Ideation 

  • Utilized grass-roots approach to localize in new stores, to lead initial walk through of potential priority positions for locally/regionally relevant product placement + display which led to work as a conduit between regional product insights, visual merchandising + store design.

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Visual Merchandising Execution 

  • Led new store teams through decision filter and application of VM directed adjustments to achieve location based directives and themes

Local Yeti Buy_edited.jpg

SMOKY MOUNTAINS GATEWAY STORE 

PIGEON FORGE, TN

LOCAL POSITION FOCUS: 

CAMP COOK: LODGE + COOKWARE

COOLERS + DRINKWARE: CUSTOM YETI ASSORTMENT

IMPULSE: BRAND INSPIRED SOUVENIRS + STORE LED LOCAL BUY

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CAMP COOK: LODGE COOKWARE 

COOLERS + DRINKWARE: CUSTOM YETI ASSORTMENT

IMPULSE: BRAND INSPIRED SOUVENIRS + STORE LED LOCAL BUY

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