KARLI BRANDT
visual merchandising leadership portfolio
THAT MOMENT WHEN YOU WALK INTO A STORE, AND YOUR HEART STARTS BEATING A LITTLE FASTER
Welcome to the portfolio
ABOUT
Creative, pragmatic people leader, with 15+ years of visual merchandising experience in the outdoor industry. Motivated by the power of retail environments, the relationship between space and product, and the potential of people to bring a store to life.
I believe smart store layouts, intentional product placement and display can transform the connection you have with a brand, and I can't wait to find that next moment in a space that makes your heartbeat a little faster.
This site is a library of my work, mindset and theory. Welcome to the portfolio,
Karli
I specialize in program development and large format visual merchandising projects + installations. Currently, I am leading the program and execution team responsible for bringing new stores, relocations and remodels to life.
Through my work on New Stores, I have developed sustainable, repeatable + people focused practices through VM execution trainings and a development program that welcomes all talent levels to this field.
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My work has focused on a belief that all store formats have the potential to offer an exceptional experience; and all retail employees have the ability to impact the physical space in order to influence sales + service - whether the customer is seeking assistance or self navigating the store.
With expertise in hardgoods and softgoods categories, I have used my experience to develop trainings and translate new store concepts onto existing legacy store formats.
Transformations are established through space planning using category management, standards and floorset; while overall decisions are grounded in celebration of each locations unique architecture and layout.
Rooted in service and outfitting; I have built new presentations and VM concepts to support new initiatives, and deepen the customers connection to product.
NEW + LEGACY STORE INFLUENCE
IN-STORE EXPERIENCE CONCEPT WORK, TRAININGS + TRANSFORMATIONS
BRAND DRIVEN CONTENT + TRANSLATIONS
RECENT WORK
Inquires: karlimbrandt@gmail.com